EDEN J HOWELLs

ABOUT THE ARTIST

Alternative folk-rock rising star Eden J Howells is a London-based artist making waves in the new music scene. A queer creative with a distinctive voice and a gift for storytelling, Eden has been crafting music under various guises since the age of 15.

Their journey as a recording artist began with the self-release of their debut single, "honey," in August 2021. The track has garnered over 25,000 streams on Spotify and widespread recognition for its raw emotion and catchy sound. This was followed by their second single, "the ceiling," which landed on all major streaming platforms in September 2021 and further cemented Eden’s place as a rising star in the alternative music world.

Eden’s debut EP, the fool, came out in October 2023 and has reached over 100,000 streams on Spotify, with the EP’s lead single, “nice enough” becoming a fan favourite and receiving support from fans across the world.

Now, Eden is hard at work promoting their sophomore EP, "people watching," which was just released on September 30th 2025. This project is supported by Youth Music’s NextGen Fund, and includes standout track "aphrodite", which saw Eden get their first Spotify Editorial playlist spots on Fresh Finds Folk and Lost in the Woods. Eden has also received backing from Help Musicians over the years, who provided funding for vocal coaching, facilitated a creative production course, and included Eden in the Help Musicians Co-Pilot Mentoring scheme in 2023. Through this mentorship, Eden collaborated with industry professionals from the likes of Universal Music to refine their artistry.

Eden’s online presence has also played a vital role in their ascent. On TikTok, they’ve amassed over 17,000 followers and over 840,000 likes, using the platform to connect with fans and share the heart of their music. This engagement has cultivated a loyal and growing fanbase, drawn to Eden’s authenticity and deeply resonant sound.

Beyond their digital impact, Eden has built a strong reputation in the live music scene. They’ve headlined iconic London venues such as Strongroom and The Finsbury, with their next headline show taking place at The Lexington on September 30th, to celebrate the release of the "people watching" EP. Known for their captivating energy and passionate performances, Eden has played to audiences of up to 400 people, leaving a lasting impression wherever they take the stage.

Eden has also taken an active role in fostering creativity and connection within their community. In April 2024, they founded Queer Creatives London CIC, a collective and community interest company that has become an integral part of their career as a queer artist. The collective has served as a platform for building community, meeting collaborators, and amplifying queer voices in the creative industries.

Their efforts have not gone unnoticed; they’ve been described by new music taste maker Jodie Bryant as a "really raw and unique talent... Such an exciting journey ahead for Eden J Howells." Eden was also a quarterfinalist in the Hot Vox New Blood competition for the chance to play the Isle of Wight Festival, and has played other notable festival slots, including at SXSW London, Boardmasters and The Beat-Herder Festival. Eden is growing quickly and continuing to build their industry network — an exciting new chapter in their journey. 

With their unwavering commitment to honesty and authenticity, Eden J Howells is an artist dedicated to exploring the complexities of being human through their art. Their blend of self-released music, bold live performances, and an ever-expanding presence in the music world ensures that Eden’s impact will be both profound and enduring.